Awesome!

H&M is using organic cotton! They obviously can't afford to use it in all their garments (well, actually, they probably could--but it'd take a long time to make the transition, I know), but I quote from the magazine, "Organic cotton collections are now included in the women's lines at city shops and in the Mama, &denim and Newborn Baby lines." Count me a customer! I'd be happier if they were using all organic cotton, but that's a distant dream, and still, for a mass retailer, this is awesome. Awesome!