An "aha" moment

After many years of not paying attention to and not caring about mega mall brand Bongo, I've finally figured out their advertising strategy. They hire rich girls who want to pretend they have a legitimate reason for being famous, which reflects their marketing strategy, which is to find a reason to pretend to be stylish. This is obviously not a brand that's ever gone for taste and sophistication, but I gotta say, Kristin Cavallari is, if possible, a step down from Nicole Richie.